Live Action officially launched its new campaign, 2363, on Saturday in Santa Monica, California. The multi-million dollar human rights campaign aims to raise awareness to the fact that 2,363 abortions are committed in America each day, making abortion the leading cause of death for children.

Through 2363, Live Action hopes to educate the nation on the humanity of preborn children while emphasizing the imperative to protect these children in the womb. The campaign will also connect women and families with life-saving resources and equip new pro-life activists to end abortion in their communities.

The kickoff event welcomed over 2,000 attendees and featured appearances by leaders in the pro-life movement.

Read More “The 2363 campaign: This video changed their minds. Will it change yours?”